University of Hormozgan International Journal of Industrial Engineering and Management Science 2409-1871 7 2 2020 12 01 Adoption of Mobile Insurance Using TAM: A Case Study 45 54 139014 10.22034/ijiems.2020.139014 EN Mohsen Gharahkhani 2 Department of Finance, Iranian E-Institute of Higher Education, Tehran, Iran Seyedeh OMSalameh Pourhashemi Islamic Azad University Tehran Central Branch Journal Article 2021 02 15 This paper aims to investigate the factors that might have an impact on the adoption of mobile insurance through the Technology Acceptance Model (TAM). Data were collected by questionnaires to 150 Iran consumers who were actively using mobile insurance. The data were analyzed using partial least squares structural equation modeling (PLS-SEM) and multi-group analysis (MGA) in Smart PLS 3.0 software. Results show that attitude towards use, ease of use, perceived usefulness, and privacy policy, have a positive effect, and privacy risk harms intention to use. Furthermore, the results of MGA analysis indicate that in the ease of use and intention to use, males displaying a stronger relationship than females. In this study, however, we found that females tended to be less influenced by the ease of use when evaluating the use of mobile insurance technology. Moreover, the results revealed that gender can also moderate the relationship between privacy risk and intention to use, with a stronger relationship existing among females. https://www.ijiems.com/article_139014_2d8453010e186ae682f9f17f5819c934.pdf